︎EXPERIMENTS ~ DISRUPTING THE TYPICAL 2-COLUMN SHOPPING GRID

HOW CAN A BOUTIQUE STORE STAND OUT FROM IT’S COMPETITORS, HOW CAN IT LEVERAGE ONLINE SHOPPING TO INTRIGUE THE USERS ABOUT THE BRAND? ONLINE SHOPPING IS NOT JUST A CONVENIENCE, IT CAN BE AN EXPERIENCE. IN THIS SELF-INITIATED PROJECT, I EXPLORED THE IDEA OF BREAKING THE TYPICAL 2 COLUMN OR A 3-COLUMN SHOPPING GRID TO FORM GRIDS FROM IMAGES THAT RELATE TO THE PRODUCTS, EXAMPLE: A CHEMICAL COMPOUND GRID FOR A SKINCARE BRAND THAT IS BASED ON FORMULATIONS, AN ARCHITECTURAL GRID FOR FURNITURE SHOPPING AND SO ON.